The phrase is attributed to Steve Bannon: Create a flood of contrary, or misinforming information. Create an atmosphere where people don’t know what to believe.
… Bannon articulated the zone-flooding philosophy well, but he did not invent it. In our time, it was pioneered by Vladimir Putin in post-Soviet Russia. Putin uses the media to engineer a fog of disinformation, producing just enough distrust to ensure that the public can never mobilize around a coherent narrative.
In October, I spoke to Peter Pomerantsev, a Soviet-born reality TV producer turned academic who wrote a book about Putin’s propaganda strategy. The goal, he told me, wasn’t to sell an ideology or a vision of the future; instead, it was to convince people that “the truth is unknowable” and that the only sensible choice is “to follow a strong leader.”
Trump supporters, Faux News viewers, and right-wing media audiences prove the tactic works.
Read more about it at Vox