Religious data platform ‘targets mentally ill, vulnerable people’

So somebody brought a whole bunch of evidence about who Cambridge Analytica collaborated with in the United States other than the Trump campaign.
It turned out to be far-right-wing churches, conservative churches in the US. And they’ve built a platform that targets mentally ill or vulnerable people in order to draw them into church, to monetize them through donations. That’s the short-term goal. To help them is the facade for it, but ultimately the aim is to convert them to the politics of the far right.

What initially happened is that a Koch brothers-funded charity commissioned Cambridge Analytica, along with a software company called Glue, to build a software platform that could be used by churches in order to target vulnerable people.

And these are people who are suffering from addiction, financial distress, who might be struggling with opioid dependence or they might be dealing with bipolar issues. And all of these options are available in the software that has been deployed to the churches. And once those people are identified, they can target them with social media. And once brought into the church, they can also be recruited into the politics of the far right.

It was initially rolled out as a marriage program to save marriages at 16 major campuses, and some of those are megachurches. Some of them are as small as village churches, now that it’s available to pretty much everybody, and across all faiths: Catholic, Protestant, but mainly evangelical and dominion Catholics.

DW.com

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